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1. A Branding Charter It's the closest thing to magic for growing your business. A Branding Charter is a document that defines your foundational marketing strategy. Created properly, it ensures that everyone envolved in running the business, not only knows the Vision, they also agree on the Vision, and the Position, and the Personality of the business. The initial benefit goes way beyond marketing–the members of the business get on the same “Team”- all with the same play list. “Travelers”- all with the same map. A “Band”- all with the same music. A Branding Charter makes it possible for all your Marketing, and/or Advertising, or Public Relations to be driven with very clear direction and values. Focused direction and values are what make it possible to create memorable and effective marketing messages. Design that people notice and talk about, to themselves or to others, helps you grow your business. How do you get someone’s attention? What starts a dialog in their head? This is what we study. Your marketing communications must be seen before they can deliver a message. Once delivered, the message will be ignored or digested depending upon it’s level of interest. Our experience has taught us that “Boring is always wrong”. Our job is to create messages that are, surprising or clever or funny or something and still fit the criteria for the project. Because we practice the Art and Science of communication, we create & design employing psychology and linguistics to craft messages that have a much better chance of getting into your customer’s consciousness. Design works when people see it and react to it.
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